AI is changing every stage of teh beauty business, from how products are found to how they are developed. Recent collaborations highlight this shift. In Northern Europe, Revieve adn Matas Group have launched AI-driven skin and makeup advisors across Matas and Kicks stores. According to Revieve, these tools have led to virtual try-on conversion rates jumping by 331% and average order values rising up to 37%.
AI delivers Tangible Growth in Beauty Retail
“Our digital channels are seeing impactful results because customers connect more when service feels personal. This joint effort is a key piece in our plan for Nordic success,” states Claudia holm,who leads Digital Business development for Kicks and Matas at the Matas Group.
The reach of the Revieve-Matas partnership extends across Denmark,Sweden,Norway,and Finland. Thier combined loyalty program now connects with over six million beauty consumers, making it one of the largest communities in the Nordics.Customers interact with the technology online, through their mobile devices, and directly in stores.
This rollout introduces three core Revieve platforms: AI Skin Care Advisor, offering personalized recommendations from selfie analysis; AI Makeup Advisor, which guides users toward product choices; and the Makeup Virtual Try-On available within product listings.
all tools have launched across both brands’ online and mobile applications. Kicks has also started an in-store pilot in five Stockholm locations, allowing shoppers to use AI consultations while shopping and connecting the digital journey to the physical retail space.
Data from Revieve shows these AI systems are outperforming traditional engagement methods. The Makeup Virtual Try-On saw a 331% boost in completed purchases. skin Analytics interactions lifted metrics by 180%,and the makeup Advisor contributed to a 153% gain. Some campaigns increased spending by 37.3%.
Matas Group reports that AI tools help build stronger customer loyalty and promote ongoing business growth.
“Seeing measurable progress from both banners proves we’re creating somthing truly valuable for beauty shoppers across the Nordics,” says Sampo Parkkinen, Revieve’s CEO and co-founder.
AI-Driven longevity Advances in Latin America
Across Latin America, Debut-a biotechnology firm-has joined forces with leading Brazilian beauty company Natura to bring to market a longevity complex discovered by artificial intelligence. Their collaboration leverages Debut’s AI-backed molecular screening systems and Natura’s two decades of work with amazon-sourced bioactives.
Debut’s technology can now analyze up to 96 billion possible molecules in a short time, rapidly identifying new actives. Natura takes these scientific findings and blends them with Amazon botanicals to combat skin aging at the biological level.Both partners say that AI enables ingredient research that would have previously taken centuries to complete to now be done in days.
“We are entering a new era for beauty, where scientific innovation and natural resources combine to set a higher bar for clinical proof,” notes Joshua Britton, Debut’s founder and CEO.
Through this partnership, the teams will formulate a new complex by joining cutting-edge biotech actives with regional botanicals such as Ucuuba and Tukumã. Following clinical validation, these advanced products could be available to consumers as soon as next year.
Britton states, “Genomics-powered molecular design, together with Natura’s expertise in Amazon botanicals, opens fresh avenues for creative product development.”
This deal represents Debut’s introduction into the LATAM market. For Natura, it marks a step forward into a science-based “functional well-being” sector. together, they will continue to draw on Brazil’s cultural heritage and biodiversity to shape the next generation of cosmetic ingredients.
Manuel Rios Krauss, Natura’s chief R&D and innovation officer, concludes: “We bring together nature’s timeless knowledge, our communities’ traditions, and modern AI-driven science. This mix allows us to deliver true, evidence-backed benefits for our customers.”
