Claims are the information, statements, or visuals used on the label, packaging, and/or promotions of cosmetic products regarding their characteristics, efficacy, and/or safety.
According to the Cosmetics Regulation No. 1223/2009, cosmetic products defined as;
“Any substance or mixture intended to be placed in contact with the external parts of the human body (epidermis, hair system, nails, lips, and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance, protecting them, keeping them in good condition or correcting body odours.”
Based on the evaluation of the following information related to the product, a decision on whether a product will be considered as cosmetic is made
- Ingredients in the Product – All ingredients should be suitable for use in cosmetics.
- Intended use of the product – The purpose of use of the product should met the usage areas mentioned in the cosmetic product definition.
- Application area – The product should be applied on the body parts mentioned in the cosmetic definition.
Presentation and Claims – Cosmetic product claims should adhere to six common criteria set in “Technical Document on Cosmetic Claims”. To get more information please see our article: Claim Substantiation.
In this article, we compile for you the most common claims found on cosmetic products in the market. We will address the points to be considered in the claims of cosmetic products.
Product type | Commonly used claims compliant with the cosmetic product definition |
---|---|
Face Cream/ Serum | Reduces the appearance of wrinkles and fine lines, Anti-Aging, Anti-Blemish, Blackspots, Anti-Acne, Pore tightening |
Make-Ups & Sunscreens | Waterproof |
Intimate Products | Microbiome friendly, Protects skin microbiome |
Soaps | Sebum balanced, Suitable pH, pH=5,5 |
Hair Care, Cleansing or Styling Products | Volumizing, Anti-Dandruff, All Day Wear, Shine and Luminosity, Protect from Split Ends, Frizz Control |
Teeth Products | Whitening, refreshing |
Any Cosmetic Product | Vegan, Cruelty-Free, Natural, Organic |
Any Skin Care Product | Sensitive Skin / Suitable for All Skin Types / Dermatologically tested |