K-Beauty Expands in Europe With Kolmar Korea, Amazon, Mamonde, and Sephora
Korean beauty is gaining momentum across Europe as Kolmar Korea enters new markets with Amazon, Mamonde launches on Lyko, and Dr.G partners with Sephora. Kolmar Korea caught attention at Beauty Düsseldorf by presenting its private-label sunscreen solutions. Korean beauty companies are now tailoring product formulas to comply with the European Union’s sunscreen and cosmetic requirements, which brings new challenges but opens more opportunities.
Kolmar Korea Strengthens Its European Presence
Kolmar Korea is accelerating its entry into Europe by collaborating with Amazon. The company aims to supply its products to Germany, France, Italy, and Spain. This expansion begins in spring 2023, focusing on sun care products and positioning Kolmar Korea to compete in the growing K-beauty market available through Amazon. By offering sunscreens designed for European consumers-who often seek light textures and ingredients labeled as clean-Kolmar Korea expects to attract new audiences.
Mamonde Launches on Lyko in the EU and Nordics
amorepacific has entered a new partnership to make its Mamonde brand available in the European Union, Norway, and Sweden through lyko, a popular online beauty retailer based in Sweden. Mamonde’s current product lineup is centered on flower-derived ingredients and is being introduced exclusively through Lyko. Amorepacific believes this launch will help meet increasing interest from Gen Z and Millennial consumers in Europe, while also helping the company expand globally. According to a 2023 Euromonitor report, online beauty sales in the Nordics have risen by more than 15% in the past year, confirming strong local demand.
Dr.G Expands Across Europe in partnership With Sephora
Gowoonsesang Cosmetics has signed an agreement with Sephora to bring its Dr.G brand to European shoppers. Starting in May 2023, Dr.G products will roll out in eight markets: France, Germany, Italy, Luxembourg, Poland, Portugal, Spain, and Sweden.The company’s leadership views this partnership as a key part of their plan to build dr.G into a top skincare name in the region. Recent data from Kantar shows that Sephora remains one of the fastest-growing multi-brand beauty retailers in Europe, making this launch a strategic move.
Korean Brands Tailor Sun Care for European Standards
Kolmar Korea’s marketing and brand strategy director, Kim Ji-hyung, confirms that the company has reworked its sunscreen and skincare products to align with regulations within the European Union. This involves selecting UV filters allowed in the EU and revising formulas to satisfy technical and legal guidelines. The Kolmar Korea research and advancement team is committed to fulfilling Europe’s strict demands on safety, ingredient disclosure, and performance. Other leading K-beauty brands are following suit, with reformulated sunscreens and moisturizers now available that carry both vegan and eco-amiable certifications.
Kolmar Korea Highlights Innovation at Beauty Düsseldorf
Kolmar Korea made its mark at the 2023 Beauty Düsseldorf show in Germany by promoting its custom sunscreen manufacturing services. The company’s scientists described how their flexible R&D platform allows beauty brands to create unique sun care solutions using proprietary research. Core product features cater to European buyers, with all offerings marketed as vegan, non-nano, and appropriate for sensitive skin. These attributes echo the preferences of a steadily growing segment of European beauty consumers seeking effective, clear, and ethical skincare.
